TV Shows See Strike as a Second Chance

By BILL CARTER
Published: November 15, 2007


In the television business the grim reality of the writers’ strike has set in, with the prospect of a long shutdown of scripted shows growing stronger by the day.

But in what seems to be growing consensus among executives at the television networks, the strike could contain a faint glimmer of good news for one group of shows: struggling, barely surviving prime-time series.

“The strike definitely could be a good thing for some marginal shows,” said Preston Beckman, the executive in charge of scheduling for the Fox network. That theory was seconded by executives at the other networks and at several studios, most of whom asked for and were granted anonymity because of a code of silence about strike issues that is in place at the big production companies.

Very soon the networks will begin running low on original scripted episodes of shows. Any new episode will become an increasingly valuable commodity. No network is going to waste bought-and-paid-for episodes. So the marginal shows will stay on until their episodes run out, which, in most cases, will mean sometime between now and the end of January.

The executives pointed to specific shows that might have been facing cancellation or at least trips to the hiatus shelf in previous television seasons. Now, thanks to the strike, these shows will surely get to run their full complement of episodes — and perhaps win a shot at coming back next year.

In this group are first-season series like “Journeyman” and “Life” on NBC, “K-ville” and “Back to You” on Fox, “Big Shots” and “Carpoolers” on ABC and “Cane” on CBS.

Some holdover shows may also be affected for the better. Those possibilities include “Friday Night Lights” on NBC, “Men in Trees” on ABC, “’Til Death” on Fox and “Shark” on CBS.

In other seasons some shows like these, which have teetered on the ratings fence, might have been temporarily shelved or yanked off the air. Now, as Mr. Beckman noted, “they’re just going to be allowed to play out.” And as another senior network program executive put it, “We’re going to get a little extra look at some of these shows, and maybe they’ll help themselves.”

A show like “Friday Night Lights,” for instance, with its high critical praise and low ratings, could get a chance to break through in January, when it is likely to be among the few fall series with some new episodes left; the show started production early and managed to complete 15 episodes before the strike.

In general shows with self-contained stories may be deemed more viable because they have a better chance to do well in repeats. CBS’s schedule has so many crime dramas that repeat well, like “CSI” and “NCIS,” that it may be better off during the strike than its competitors.

ABC’s regular lineup meanwhile is dominated by serialized shows like “Desperate Housewives” that do not repeat well. But that could benefit the one new crime drama ABC owns, “Women’s Murder Club.” ABC could move that show off Friday, where its ratings have been marginal (it has a tryout tonight at 10), and see different results because most viewers haven’t seen the episodes in first run.

In January the series that had been held in reserve will get their shots on the air, usually in limited runs. These include shows like “Lost” and “Cashmere Mafia” on ABC, “The Sarah Connor Chronicles” on Fox and “Jericho” on CBS. And some of these shows could do better than they would have otherwise, because by the time they get on, they would not have to face original episodes of shows like “Grey’s Anatomy” and “House.”

Instead they will be facing either repeats or substitute programming like newsmagazines or reality shows. They could benefit from the weakened competition, or from being placed adjacent to hit reality shows like “American Idol” on Fox and “Dancing With the Stars” on ABC, leading them to stand out even more. For just this reason Fox is planning to insert episodes of “Back to You” after “Idol” in March.

“Some of these shows might do much better than they would have without the strike,” one senior network executive said.

Several network executives pointed out that the downside of the strike is still far greater than any tiny upside. As some marginal shows find a hope for new life, some incipient hit shows could see their early hopes squashed. New shows that have been building momentum, like “Samantha Who?” on ABC, “The Big Bang Theory” on CBS and “Chuck” on NBC, could get forgotten over months off the air while the audience moves on to other entertainment choices.

The biggest challenge for programmers may come if the strike continues long into the new year. Then development for next year’s shows will be severely affected because pilots for a new fall season may never get made.

Many drama scripts have already been turned in, but those almost always get worked on many more times before a pilot is commissioned. Comedies, few of which are ordered this early, are even more works in constant progress, so the strike could mean few or no new comedy pilots will get into finished shape.

That would leave networks in the position of having to put together a future lineup based on whatever spare parts seem to work this winter and a lot of shows that have not produced new episodes in a long time. Again, the result could be consideration for shows that otherwise might have looked replaceable.

“We may renew some series just because we know what we have with them, and we have no idea what else we’ll have,” one network executive said. “If we thought the show was being well produced and showed at least some promise, my guess is we would bring it back.”